Abu Dhabi Arabic

The ALC is the Arabic language lighthouse in the UAE.

Our role was to highlight and empower this positioning, while also highlighting ALC’s sub-brands, projects, and initiatives on their respective social media channels through content creation.

We built a dedicated team of Arabic content creators with different experiences in literature, writing, poetry, and the overall publishing industry.​

​We managed over 5 active accounts aside from initiatives, projects, and events, alongside a dedicated team of 21 members.​